I started as an analyst, became a marketer, learned to build growth engines, helped scale a startup through acquisition, and eventually found myself running businesses inside a large public company.
Then I left to build again.
Today, I'm CEO of Rose Cove Ventures, where we're building the decision layer for consumer finance.
The titles have changed, but the things that drive me haven't: great people, hard problems, moving fast, using data to make better decisions, and turning ideas into businesses that actually work.
FEATURED
Marketplaces were built around products. The next generation will be built around people.
AI is rewriting the economics of consumer marketplaces. Products and information are abundant. Trust, expertise, and distribution aren't.
I believe the winners will move upstream and that starts with the consumer and the outcome.
Latest thinking
My perspective across building, scalling and what I think comes next.
BUILDING BUSINESSES
BUILDING BUSINESSES
GROWTH & MARKETING
Why I Decided to Build Rose Cove
Your Best Lookalike Audience Might Be the One You Never Target
Your Agency is Making You Worse at Marketing.
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