Eric Barba

Twenty years of building and growing businesses, finding overlooked opportunities and challenging the way things are done.

I started as an analyst, became a marketer, built growth engines, scaled a startup through acquisition, worked on both sides of M&A, and eventually ran businesses inside a large public company.

Today, I’m Founder & CEO of Rose Cove Ventures, building the decision layer for consumer finance.

OPERATOR · FOUNDER · INVESTOR

HOW I OPERATE

A consistent approach to different problems.

The companies, industries and scale may change. The operating principles remain the same.

Each chapter revealed the next source of leverage.

From differentiated acquisition to audience ownership and platform building, the work has followed one continuous thread: finding a structural advantage and turning it into a business.

THE EXPERIENCE BEHIND THE PERSPECTIVE

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Build | Invest | Advise

Eric@ejb-ventures.com